Welcome back to Part Two, as I round up the 21st Century:
When the Billions Club really takes off.

We’ll get to your streaming numbers real soon,)

- Coldplay – “Yellow” = 2,820,337,474
- Coldplay – “Viva La Vida” = 2,576,258,265
- Eminem – “Without Me” = 2,508,185,022
- The Killers – “Mr Brightside” = 2,496,834,195
- Eminem – “Lose Yourself” = 2,459,454,254
- Linkin Park – “In The End” = 2,435,774,654
- Coldplay – “The Scientist” = 2,197,797,930
- Eminem – “Til I Collapse” = 2,156,004,356
- Linkin Park – “Numb” = 2,103,010,921
- Eminem – “The Real Slim Shady” = 2,073,591,768
- Arctic Monkeys – “505” = 2,052,095,504
- Jason Mraz – “I’m Yours” = 2,047,017,229
- Eminem – “Mockingbird” = 1,997,709,391
- Shakira – “Hips Don’t Lie” = 1,938,748,507
- Keane – “Somewhere Only We Know” = 1,874,922,549
- White Stripes – “7 Nation Army” = 1,865,260,016
- Miley Cyrus – “Party In The USA” = 1,795,392,048
- Rihanna – “Umbrella” = 1,766,866,232
- Train – “Hey Soul Sister” = 1,760,720,881
- 50 Cent – “In Da Club” = 1,728,929,843
Based on the Top 10, it’s the decade that variation forgot.
The top 20 gives the impression guitars were still prominent but the full picture shows a shift away had begun.
- The dominance of Coldplay and Eminem is even more pronounced, both with 12 entries, stretching into the 2020s.
- At the emo end, Linkin Park appear four times (“What I’ve Done” and the Jay Z assisted version of “Numb” round out their entires), Papa Roach (“Last Resort”) and My Chemical Romance (“Teenagers”).

- The instantly recognisable riff of White Stripes; “7 Nation Army” has been serenading sports stadiums for 20 years, charging its appearance.
- Having doubled up with 1986’s “Living On A Prayer” and “You Give Love A Bad Name,” Bon Jovi make a surprise late appearance with 2000s “It’s My Life.” It’s popularity given a recent boost from the November 2024 Pitbull collaboration.
As guitars are eased aside, rap and R&B make big strides.
- Aside from Eminem there’s Outkast (“Hey Ya” and “Ms. Jackson”), Jay-Z alongside Alicia Keys, 50 Cent (“In Da Club” and “Candy Shop”), Kanye (“Heartless,” “Stronger,” “Flashing Lights” and “Gold Digger” with another three to come from the 10s)

- Eminem and rap’s increasing presence are reflected in “Til I Collapse,” an album track from 2002s The Eminem Show which as well as making the decade top 10 became the most streamed non single on spotify.
- Lady Gaga (“Bad Romance,” “Just Dance” and “Poker Face”) and Katy Perry (“I Kissed A Girl” and “Hot And Cold”) represent the big pop song. Both go onto have seven Billion Club entries and based on current career trajectories it’s possible Gaga will add more.

- The Weeknd – “Blinding Lights” = 4,700,421,613
- Ed Sheeran – “Shape Of You” = 4,215,892,939
- Lewis Capaldi – “Somebody You Loved” = 3,791,626,183
- The Weeknd ft Daft Punk – “Starboy” = 3,734,640,768
- Post Malone – “Sunflower” = 3,702,131,756
- The Neighbourhood – “Sweater Weather” = 3,563,213,232
- Drake – “One Dance” = 3,523,971,956
- Imagine Dragons – “Believer” = 3,322,639,628
- Ed Sheeran – “Perfect” = 3,289,262,405
- Billie Eilish ft Khalid – “Lovely” = 3,188,278,740
- James Arthur – “Say You Won’t Let Go” = 3,164,198,612
- Chainsmokers ft Halsey – “Closer” = 3,142,176,897
- Post Malone ft 21 Savage – “Rockstar” = 3,116,251,408
- Chainsmokers ft Coldplay – “Something Just Like This” = 3,006,176,897
- Vance Joy – “Riptide” = 2,963,936,767
- Shawn Mendes – “Senorita” = 2,941,559,784
- Harry Styles – “Watermelon Sugar High” = 2,935,164,482
- Hozier – “Take Me To Church” = 2,896,935,557
- Tom Odell – “Another Love” = 2,879,330,920
- Dua Lipa – “Don’t Start Now” = 2,843,760,995
The top 10 offers a lot more variety than the 00s. But a select number of acts came to the fore in this decade joining Coldplay and Eminem as repeat offenders.
Its also the decade that non-English language songs made a real impact.
The Billions Club covers the whole world with every continent represented (excluding Antarctica: Despite what Happy Feet would have you believe, penguins are not all round entertainers singing and dancing their way through the extreme conditions) but even those whose first language isn’t English tended to find success in that language.
The 2010s upended that.

- Even if the likes of BTS gave an English language twist on K-Pop, a host of Spanish speaking acts have generated billions of plays.
- They aren’t in the decade top 20 but Bad Bunny, XXXTenacion, Karol G, J Balvin, Daddy Yankee and others have challenged the English language supremacy.
- Then there’s the not at all French sounding Patrick Watson (he’s Québécois) whose “Je Te Laisserrai Des Mots” is the biggest French language song on streaming. It’s also an example of the power of going viral.

The song began life on the soundtrack of 2010 Franco-Canadian film Mères et Filles. It’s fair to say the film didn’t drive it’s popularity.
What did was Covid, and the human desire to find songs to provide emotional heft to their feelings. In 2021 its downbeat beauty was picked up by Tik Tok users to complement their sadness.
- On a more upbeat note, dance music and a host of DJs took control with Calvin Harris, David Guetta and The Chainsmokers being the most prominent.
Alternative / Rock is in the minority by this stage with some notable exceptions.
- I’ve barely heard of The Neighbourhood but they’re in the decade top 10 and have two more besides (“Daddy Issues” and “Soft Core”). Dave Grohl makes it back with Foo Fighters; Everlong, 20 years after “Smells Like Teen Spirit.”

- One of the biggest acts of the decade is Imagine Dragons with eight songs from the 10s and two more in the 20s. If you’re holding them up as the last bastion of guitar music you’re in trouble.
- “I Wanna Be Yours” by Arctic Monkeys, an album track from AM is their top streaming song. One of four tracks from that album to join the club. It’s an unlikely winner, the lyrics adapted from a poem by punk poet; John Cooper Clark. That along with “505” from their debut album are present thanks to being picked up through TikTok.

Neither were released as singles, but “I Wanna Be Yours” has now overtaken Eminem as the most streamed non single.
- Showing that there is still room for allsorts, we also have indie folk from Lord Huron’s “The Night We Met” and The Lumineers’ “Ho Hey” & “Ophelia.”

- Harry Styles – “As It Was” = 3,755,625,510
- Kid Laroi ft Justin Bieber – “Stay” = 3,458,730,488
- Glass Animals – “Heatwaves” = 3,287,218,009
- 24k Goldn ft Ian Dorr – “Mood” = 2,916,296,780
- Taylor Swift – “Cruel Summer” = 2,756,085,179
- Miley Cyrus – “Flowers” = 2,422,621,795
- Olivia Rodrigo – “Drivers Licence” = 2,401,202,152
- Olivia Rodrigo – “Good 4 U” = 2,357,759,122
- SZA – “Kill Bill” = 2,356,417,802
- Elton John and Dua Lipa – “Cold Heart (Pnau remix)” = 2,279,368,201
- Dua Lipa ft DaBaby – “Levitating” = 2,259,959,983
- Jung Kook – “Seven” = 2,205,747,726
- Lil Nas X – “Industry Baby” = 2,125,688,967
- Lewis Capaldi – “Before You Go” = 2,118,130,544
- Roddy Ricch – “The Box” = 2,097,753,314
- Manuel Turizo – “La Bachata” = 2,056,748,471
- Adele – “Easy On Me” = 2,036,878,170
- Billie Eilish – “Birds Of A Feather” = 2,033,378,841
- Doja Cat ft SZA – “Kiss Me More” = 2,031,797,43
- Lil Nas X – “Montero” = 2,024,802,934
As we’re only at the half way mark for the 20s the stories and trends for the decade have still to take shape and develop.
- “As It Was” is the fourth biggest song ever at the time of writing, having got there in a shorter time than the songs ahead.
- Its within 36m of Lewis Capaldi and at current trajectory may well beat him to become the third track into the 4bn club.

- Overtaking “Blinding Lights” is a much longer term prospect.
- Olivia Rodrigo has the unmatched feat of scoring seven entries from one album, her debut; Sour. I can’t say follow up Guts has underperformed but so far its only generated one more entry. Still plenty of time for her to add more.
The big hitters of the 10s are still generating new additions to the club without being as prolific.

- Whereas Bad Bunny has really taken off. He has 14 tracks on the list as lead artist, the first coming in 2018 and 10 of them dating from the 20s.
- Elton John returns after a 40 year absence, hitching himself to one of the most prolific billionaires of the last 10 years. Dua Lipa has twelve entries to the club since 2017. From “Rocket Man” in 1972 to “Cold Heart” in 2023 he has the longest span of any act. For good measure he also features with “I’m Still Standing.
- I’ve already touched on TikTok’s ability to drive popularity but that was with acts already world famous. It’s reach is further apparent elsewhere in the Billions Club, doing the same for acts who are far from household names.
- There’s Dhruv, a citizen of the world:

Born in London to Indian parents, grew up in Singapore and while studying at Yale in 2019 released the R&B track ‘double take’.
Not much happened until 2021 when it went viral on TikTok leading to being signed by a major label.
- Or there’s Elley Duhé who released Not Fit For Society in 2020 and went the other way from Dhruv. It was released by a major label and having missed the charts she was dropped. It found a home on TikTok a couple of years later propelling it to the Billions Club while her profile remains under the radar.
- Tom Odell has really supercharged the TikTok effect. “Another Love” was a hit across Europe in 2013 but missed the US charts completely.

Originally written as a ballad about a failed relationship it was reinterpreted in 2022 as a symbol of hope and support for Ukraine following the Russian invasion.
it soundtracked a deluge of emotional videos on social media. In the three years since it has gone from nowhere to just under 3bn plays and the 23rd most played song ever.
Lastly, these are the big hitters of the Billions Club:
All of the acts to have reached double figures in terms of songs, counting both lead artist and featured credits.
1- The Weeknd = 26
2- Bad Bunny = 21
3- Drake = 20
4- Ariana Grande = 19
5/6 – Justin Bieber / Bruno Mars = 17
7 –Rihanna = 16
8 – Taylor Swift = 14
9- Billie Eilish = 13
10-14 – Coldplay / Dua Lipa / Ed Sheeran / Eminem / Post Malone = 12
15-16) Calvin Harris / Maroon 5 = 11
17- XXXTenacion = 10
- The Weeknd doubles up on biggest song and most songs.
- Taylor Swift hasn’t been too hampered by her self imposed mid 10s Spotify boycott.

It will have cost her some plays but that was in the period before Spotify really took off.
STOP PRESS:
It’s been a month since I collated the figures and as I finish writing the membership of the Billions Club has increased from 882 to 906.
Notable new additions joining for the first time are;
- Pink Floyd – “Another Brick In The Wall Pt 2”
- NSYNC – “Bye Bye Bye”
- Men At Work – “Down Under”
While Elton extends his timespan past 50 years: with new entry, “Your Song”.
The music never stops.

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My daughter certainly helped many of the songs on these lists get into the club. I knew about 85% well enough that I could sing along easily. The Neighbourhood and Arctic Monkeys in particular were pretty much on repeat for a long period of time and still get played often in the car. She has also sung and/or played on the ukulele several of these. Perhaps it’s Stockholm Syndrome, but I don’t mind a lot of the songs here today. Drake though? Keep it.
Similar with having a 13 year old daughter, I know almost everything from the decade top 20s. We listen to top 40 radio when we’re all in the car. I like keeping upto date and although not everything hits the spot there’s plenty that I enjoy hearing. She’s not really into guitar bands, Sabrina Carpenter and Chappell Roan are current favourites. Sabrina has three in the club whereas Chappell, perhaps surprisingly, only has one (Good Luck, Babe!). She’s still relatively new though so I’m sure there’ll be more.
It’s when you get into the hundreds of other 2010/20s tracks that I found a lot I don’t recognise from the title. Particularly with all the Spanish language tracks that don’t really get airplay here.
Agree wholeheartedly on Drake.
Excellent work, JJ. I have a hard time grasping just how big a number a billion is. A million million. What’s even more discombobulating is that there’s more than a handful of songs in the club that I don’t think I’ve ever heard. I tried TikTok for a while and didn’t get it, but seriously, how out of touch can a guy get?
I’ve never used TikTok. There’s only so much time in the day. It’s enough keeping up with podcasts, books, TV, films, music, oh and family and work without adding another source of distraction.
To help grasp how big a billion is, the Internet reckons that to count to a billion would take anything from 31 years to 100 years. With the higher end more likely as the 31 year calculation is based on saying a number approx every second which when you get to 935,659,215 is not feasible. Basically, it’s probably too late to start your attempt now. Probably best to get onto it as soon as you develop the power of speech.
My daughter is not on Tik Tok. At this point, I think a lot of those songs are just out there. I wouldn’t know most of them if it was just up to me.
Is this a remix I’m not familiar with?